NeXuS


Leave a comment

Blue ocean strategy- A study on Teletalk Bangladesh Limited- Bornomala Sim card FEVER is on

Bangladesh is one of the least developed countries in this world with almost 18 million people. Telecommunication industry in Bangladesh has becoming a booming sector, according to Bangladesh Telecommunications Company Limited (BTCL) mobile penetration had grown to 74% September 2014. Teletalk Bangladesh Limited populary known as TeleTalk the government regulated company in Bangladesh. Among all of regulated companies, TeleTalk is comparatively backward than the others competitors. Recently, TeleTalk has launched their new package ”Bornomala” package for college and university students. This package is comparatively lower than its other packages. This new package is being popularly accepted to the students who want the cheapest call rate, varieties offers as 50 items free for on net MMS, free onnet SMS, free  talk time , free 250MB, video calling facilities etc after purchasing this package. Customers of this segment is purchasing Bornomala sim only 50 taka which is comparatively lower than other operators. We know in this competitive telecommunication industry, price war is a common factor. It is not quite surprising, if a company offers something new in the market, others can easily copy in a moment. Basically customers use more than one operators’ sim card when they get new offer they switch on another operator. But introducing a new offer to a new segment of customers is really appreciable. TeleTalk- Bornomala Sim card is trying to build up their customers base through this new segment of customers which is designed for college and university students. In this today’s scenario, we can easily recognize the internet use in every phase of our life and a single moment is not possible without internet connection. According to BRTC  report January 2015, the Internet subscribers has reached out almost 42.766 million. The report has also figured out that 41.033 million mobile internet subscribers, WiMAX 0.223 million, ISP+PSTN 1.240 million. The majority are using internet through mobile phone and for their connectivity they use mobile data package of different operators. Subscribers most of the times choose the cheapest rate of internet package but relatively in high speed.According to BRTC report, (January 2014) TeleTalk is the first mover in the telecommunication industry which introduced 3G network services along with 2.980 million customers. Market performance of   this operator is not widely acceptable to the customers group. But they are trying to build up their position to make their customers base strong through different packages which are relatively lower price than their competitors and their most appreciable move to sustain in this sector. This new move is considered the Blue Ocean strategy because of their new marketing mix (Product, Price, Place, Promotion) which is quite different from other operators. The main product is the quality services at an affordable price than the competitors and 3G connectivity but they have not fully covered 3G network. If we consider the sim card price, it is clearly distinguishable the price war among the competitors which is only 50 taka. On the other hand, they are providing cheaper data package, lower call rate. Any college or university student can register himself for the TeleTalk sim card through their website or TeleTalk customer care center.  They have reached their desirable customers group through Amar Ekushey Boimela which has already an established brand image through Bangla Academy  and most popular event among the all levels of people. They have positioned their new segment based on by users that is college and university students. Their promotional campaign is really amazing in that sense they have offered this package in February and in Bangladesh we celebrate this month as our International Mother Language Day and the package is “Bornomala”. As we know, a brand name should be easily recognizable and meaningful  and we have noticed the name choosing of package is relatively better to target group through their new initiatives. It is the break through beyond their boundary to create a new market which has made difference between the Red Ocean and Blue Ocean strategy and is supposed to create a new space in the telecommunication industry through their newly move.

 

References

“Mobile Phone Subscribers in Bangladesh January 2014”, retrieved 24 March 2015, from http://btc.gov.bd
TeleTalk Bangladesh, Wikipedia, retrieved 24 March 2015, from http://wikipedia.org

 


Leave a comment

5 Phrasal verbs to impress your teachers

About Words - Cambridge Dictionaries Online blog

KUO CHUN HUNG/iStock/Getty KUO CHUN HUNG/iStock/Getty

Many of my students worry about phrasal verbs, and I have written several posts about them, including a basic introduction to the what they are and how they are used and a more recent post on phrasal verbs for everyday actions.

One of the most common complaints is that there are simply so many of them, and that they are difficult to remember, especially when the main verb is a very common one such as take or set. In this post, therefore, I have selected just 5 phrasal verbs. All of them are extremely common, and all of them can be used in a wide variety of contexts. If you learn just these 5, you will be able to use them in your writing and impress your teachers.

View original post 442 more words


Leave a comment

A Holistic Marketing Success Story: Heineken

Holistic Marketing Concepts

A guest post by Megan Totka

It’s been three years since Heineken partnered with Cisco to overcome marketing challenges. Cisco helped change Heineken’s marketing strategy to a more holistic approach and expanded the equity in the brand name. This move has continued to bring success to Heineken and proves to be a successful example of holistic marketing in the business world.

Background

Heineken is well known for its beer brand. The Dutch company has been in business nearly 150 years so it was doing something right before making the change but it wanted to go to the next level. Heineken wanted to grow the company beyond the image of beer being associated with social partying. With advertising restrictions being placed on beer companies requiring an image of social responsibility to be portrayed, Heineken was limited in the marketing style it could use. So instead of only providing alcoholic beverages, Cisco…

View original post 438 more words


1 Comment

Job Interview

Job Interview !!! it’s one of the sarcastic term for me. In my campus, bdjobs.com  had arranged the job fair for the 4th year and graduate students. I thought I should apply there. Then I applied to 6 companies which are matched with my profile.From the 4 companies I got the job interview calls. I was really excited to face the job interview because I never participated any job interview.

Eduaid was the first company where I faced my first job interview. The two interviewers were really too good. The post was Executive  Business Development and it was a consultancy firm. They asked me some marketing related questions and gave me some situations to  deal with it if I fit for this position and others so on.

Abdul Momen Group Of Industries was the second one. It’s one of the largest companies of Bangladesh. I applied for the Executive Brand Management . They also asked the same questions which are related with the brand of companies and others marketing  related functions. It was quite interesting and I enjoyed a lot while talking. Nervousness was vanished . I actually tried my best to give them proper value.

Excel Technologies Ltd was a IT firm which is providing networking facilities to their customers.. The post was Executive Supply Chain Management and I was interested to apply this post for the  practical knowledge of supply chain management. The interviewers were too good asked me the basic questions which are related to my study. If  they will  give me a chance ,I’ll continue my MBA or this job? which one is more preferable to me ….. ???!!!

Last not but the least Lafarge Surma Cement Ltd it’s a multinational company. But unfortunately I applied for the wrong post. The HR head was really awesome and  liked his attitude.This interview board members were so much friendly and  enjoyed a lot.

This  day was really awesome for me .It was the first step to explore myself what actually I’m & what I have learned in the last 4 years. Just mix up the bookish knowledge with the real life situations & these are the new experiences of my life.I enjoyed the interview sessions beyond my imagination !!!